As I sit down to reflect on January’s Illumination Phase, The Origin, I’m reminded of a close childhood friend and the endless hours we spent creating whacky fake infomercials in her basement.

Her dad worked for the local news station, so she had all the gear—a shiny new video camera, stage lights, microphones—you name it.  Every time I went over, we turned her basement into a full-scale production studio fit for creating infotainment masterpieces. Elaborate scripts were written, ridiculous products were “invented,” and her two younger brothers were the lucky (or unlucky?) captive audience for our performances. Let’s just say... our infomercials would’ve made Ron Popeil, the original King of Late Night TV, proud.

Speaking of Ron Popeil...was he the ultimate Annalist? 🤔🤔

Most people remember him best for his Ronco rotisserie infomercial (“Set it and forget it!” anyone?), but what you might not know is that he received the Ig Nobel Prize in Consumer Engineering in 1993. The awards committee called him the “incessant inventor and perpetual pitchman of late-night television” and praised him for “redefining the industrial revolution.”

Let’s break that down: Popeil wasn’t just selling kitchen gadgets—he was a master of Organizing energy. He took ideas, structured them into systems (albeit ones that cooked chickens), and turned them into something tangible. He didn’t just imagine—he embodied the Annalist energy by creating systems that worked for people’s lives.

The funny thing is, I didn’t realize it at the time, but those childhood infomercials with my friend were our way of playing with Organizing energy, too. We brainstormed, scripted, staged, performed, and even edited those “productions.” It was chaotic fun, sure, but it was also about creating clarity and structure out of wild ideas.

As I reflect on this month’s focus on Organizing, I can’t help but chuckle when I think of how Ron inspired our basement escapades, and look back on those cherished memories with a friend as reminders that structure and clarity don’t have to be boring. Organizing can be creative, playful, and downright weird at times—but when you lean into it, it creates space for something bigger.

The Illumination Phases: A Natural Progression

One of the things I love most about the Starchetype System is how the Illumination Phases guide us through a natural flow of growth and alignment. Each phase builds on the one before it, creating a cosmic rhythm that mirrors our personal and collective evolution. (Psst... if you're new to working with this concept, our FREE workshop on Illumination Phase energy is available here for just a few more days!).

This month’s phase, The Origin (Annalist Illumination Phase), focused on Organizing—bringing clarity, structure, and order into our lives. But here’s the thing: Organizing is just the first step.

As we transition into February, we enter the Wayshower Illumination Phase, The Lifeseed, which invites us to focus on Embodiment—turning plans into action and aligning every aspect of our lives with our intentions.

I view the transition of Annalist energy into the opening of the 2/2 Wayshower portal like this:

✨ Organizing is about setting the framework—defining the “what” and “how.”

✨ Embodiment is about living it—translating those plans into consistent, aligned action.

It’s one thing to organize your goals, create a schedule, or tidy up your workspace. It’s another to integrate that clarity into your daily actions, relationships, and even your mindset. That’s where The Lifeseed comes in.

Lessons from The Origin: What I’ve Learned About Organizing

This month, Organizing taught me some powerful lessons—both about myself and about how to approach this energy in a way that feels balanced and effective.

Here are a few of my key takeaways:

• Small steps create big momentum. Instead of overwhelming myself with massive, abstract goals, I focused on tangible, manageable actions. Clearing my desk, organizing my inbox, and setting a few top priorities each week created a ripple effect of clarity and productivity.
• Systems should feel freeing, not stifling. I’ve learned to hold structure loosely—giving myself enough organization to feel supported, but not so much that it becomes rigid or draining.
• Reflection is essential. One of the most valuable parts of this phase was taking time to review what’s working and what’s not. Organizing isn’t a “set it and forget it” kind of energy—it requires regular check-ins to stay aligned.

Looking Ahead: What The Lifeseed Can Teach Us About Embodiment And Action

As we prepare to step into The Lifeseed Illumination Phase, I find myself asking: How do I take the clarity I’ve gained this month and integrate it into my life in a meaningful way?

For me, this means focusing on relationships and community. The Wayshower energy of The Lifeseed reminds us that Embodiment isn’t just about personal alignment—it’s about how we show up in the world and connect with others.

Here are some questions I’m reflecting on as we move into February:

• How can I embody my intentions in my daily actions?
• What does it look like to bring my highest self into my relationships?
• How can I use this energy to create thriving connections and a sense of community?

Embodiment asks us to walk the talk. It’s about consistency, integration, and showing up fully—not just for ourselves, but for the people and communities we’re here to support.

Closing: The Legacy of “Set It and Forget It”

As I think back to those basement infomercials and the inspiration of Ron Popeil, I realize that “set it and forget it” only works if you’ve built the right foundation.

Organizing isn’t about perfection or rigid control—it’s about creating systems that allow you to flow. And Embodiment is what happens when those systems are strong enough to support your highest self.

So, as we move into The Lifeseed, take a moment to reflect:

✨ What have you organized this month?

✨ How can you carry that momentum into February by embodying your intentions?

✨ And maybe, just maybe... how can you make it as zany and playful as a late 90s infomercial?

Let’s carry the momentum forward together. Here’s to a year of clarity, action, and alignment—Ronco-style. 😉

💖 Saoirse